It goes on and on… I found this video on YouTube. It truly saddens me. No wonder I don’t turn the TV on anymore; I guess I wanna partly protect myself from all this malestream misogynistic mess. Here are some examples of pornographic imagery seeping into malestream advertising and fashion ads:
These images include women in submissive positions, rigidly conforming to stereotypically feminine beauty standards; these women are also being bruised, threatened, attacked, roughly grabbed, tied up, fragmented into body parts, represented & treated as if they were mere pieces of meat. On some of the pictures, it even looks as if they were dead and photographed at murder scenes.
This video is merely one example that demonstrates how the sexualized torture, abuse and murder of women have become “sexy” and commonplace in our culture.
George Bataille once said:
“Beauty is desired in order that it may be befouled; not for its own sake, but for the joy brought by the certainty of profaning it”
— Bataille, in Death and Sensuality, p.140.
Beauty is admired in a patriarchy, but only so it can be defiled, debased, violated, tortured, etc.
In this pornified culture, women must be beautiful. They must abandon their humanity through conforming to feminine roles, traits, beauty standards, etc which have been taught to them by male-supremacist culture. And then, once they conform to the system, they must be treated as most men view them: as passive sexual objects.
Of course, that is not to forget that most women find it very hard to conform to all the ‘airbrushed’ feminine ideals that the advertisement industry sells them everyday. And the price we pay, in a gender-based woman-hating culture that constantly shapes our attitudes, buying habits, viewpoints and the ways we view the world, is high. As this trailer for “Killing Us Softly 3” (a Media Education Foundation film) shows:
A longer version of this MEF film “Killing Us Softly 3: Advertising’s Image of Women” can be found if you click here.
A sidenote: Sheila Jeffreys has just released a new book on the ever-expanding sexploitation industry. It is called The Industrial Vagina: The Political Economy of the Global Sex Trade. You can find an article about it here.